INTEGRATE Mineral Foundation in OC30

Another Drugstore product from Japan, one of most raved Mineral Foundation from Shiseido Integrate.

"Be happy with the power of Mineral" What makes Integrate distincts from another Japanese drugstore products? Integrate is a Japanese drugstore brand which aiming on young woman with playful-girly concept under Shiseido company. Their other sister brands include Majolica Majorca which has more dreamy-whimsical concept and those unattainable high-end exquisite Clé de Peau Beauté. Integrate concept believes "Because too natural is boring and too girly is too sweet. To make woman standing different you have to add playful accent!"

   BRAND   

Integrate
 

   PRODUCT    

Mineral Liquid Foundation
 

   SHADES   

OC-00, OC-10, OC-2-, OC-30

   PRICE  

Yen 1.300 (before VAT); Yen 1.404 (after VAT)

   OFFICIAL   

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However, this product isn't a new comer since Integrate already released this product in Spring 2011, but proceeding with the 2014 re-released product with new packaging and improved formula to distinguish it from the Mineral Foundation Powder. It is formulated with pure mineral water particles and 'Micro Mineral Pearl Powder' along with ♡SPF25・PA++. The Mineral Liquid Foundation has won several awards from COSME (Japan's notable cosmetic ranking) and Maquia Magazine for its flawless finish and perfectly cover and give skin's pore with glowy-natural finish and light-weight feeling.

PHOTOS

There are 4 shades available, and all shades tend to be neutral-tone: OC-00, OC-10, OC-20, & OC-30.

THE CM

Mineral Foundation Liquid featuring Cecil Kishimoto

The tube shape is like a Love ♡ shape with a pointy tip and swirl cap decorated with golden-lace graphic. The tube is wrapped in a clear outer box with information about the product (but unfortunately) written in Japanese. The net content of the product is 30 mL and the chosen shade is OC30 (Ochre 30); a medium-dark beige with yellow tone.

SWATCH

As you can see, the mineral foundation liquid-y texture has medium-dark beige with yellow tone. However, after you disperse the product, the shade tends to have gray cast and light reflector but after several hours it blends perfectly into the skin. No wonder Musing of a muse gives a positive feedback; instead of covering the pores with lightweight texture & conceal with pearl-infused formula, it purposely creates glowy and radiant skin while lock moisture inside but doesn't give burden to the skin.

My Verdict?
I love it, even though it creates gray cast and light reflection in the first application, it's long-lasting, fragrance-free, moderate pigmentation coverage and conceal minor scar/pimple. Only has concern about the gray cast and light reflective formula which is I often steer clear from. It feels bit slick at first but blends well afterward so if you're the type of matte lover, you can overcome with dust of finishing/setting powder. However, since my skin condition is more likely sensitive-skin type, it creates several crack in certain areas especially in dry-AC environment but funnily blends well outdoor. In spite of it, COSME net had gave it an award as the best foundation in 2014 and often featured in Japanese magazine so I might give it a plus point about this product. In Summer 2015, they innovate with latest eye brow product to create sharp looking eye brow to accentuate the face frame which makes Japanese beauty trend is slightly gravitating toward Korean's bold eyebrow style. If you're curious about the trend, you can check out their Ad below or check directly to their official website. That's all for now and see you in another review readers. ♥

2015 Summer Trend featuring Cecil Kishimoto & Nana Komatsu