Discover another light-weight and breathable foundation that offers a glowy look.
SHU UEMURA is known as cutting-edge makeup brand from Japan which successfully established as luxury brand under L'oreal Paris group and became a cultural force among beauty enthusiast. If you ever heard of SHU UEMURA's famous eyelash curler, eyebrow pencil, or cleansing oil remover then you cannot miss their annual limited collaboration holiday campaign. (SHU UEMURA sg)
SHU UEMURA recently launches the unlimited range specifically for base makeup products; an innovated version from the previous range (Lightbulb) which is formulated with selected natural ingredients and newly innovated technology. There are 2 types of foundation finish: unlimited (matte finish) & unlimited glow (glow).
PHOTOS
Unlimited Glow
Breathable care-in foundation
IDR 785.000 (Lazada retail price 2021)
SPF 18 PA+++
35mL
Made in Japan
Taken from SHU UEMURA sg website:
"unlimited glow breathable care-in foundation is a liquid foundation with a unique skin-caring formula for all-day hydration. the lightweight formula provides a natural and authentic glow, with a comfortable and long lasting finish. available in 24 shades with an undetectable authentic coverage.
with shu uemura’s asian expertise, unlimited glow liquid foundation provides a tailor made shade range for asian skin tones, leaving the foundation undetectable, with 12 hours of color that stays true, never dull. the light and fresh texture with spf18 pa+++ provides natural coverage and protection. infused with japanese white peony flowers and roots known for its skin hydrating and clarifying properties, this liquid foundation delivers visible and real glow from within.
to create the perfect canvas, use the new sponge 55 for a seamless application of unlimited glow liquid foundation."
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| Official Website swatches |
Unfortunately, there are only 9 shades available in official Lazada ID online store. So if you want to explore more shades or don't want to blind-buy then you can drop by to nearest SHU UEMURA offline store in Sephora or Seibu counter OR take a look at these swatches.
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| copyright SHU UEMURA Hong Kong swatches (indoor swatch) |
Unlimited Glow foundation comes in a transparent glass tube with pump applicator.
Ingredients
My Verdict?
Finish: Glowy
Coverage: Sheer-Medium
Staying Power: Medium wear
Shade: 754 Neutral light-beige
After certain period of time I found this foundation is kinda hit or miss. (Disclaimer: My skin condition is dry-sensitive and I live in a humid tropical country, commuting using public transport but spend most time inside AC room).
In terms of coverage and finishing, unlimited glow has buildable-coverage (you can adjust from sheer to medium look) and will give you a glowy result; just add loose powder if you want create a semi-matte look. The product comes in a runny-liquid texture and you can easily apply it with your finger, beauty blender or foundation brush. Unfortunately, the glow finishing tends to transform into oily look even after 2 hours. Based on my personal mini research using paper-oil, SHU UEMURA extracts a lot of oil residue when you applied the foundation into the paper-oil (you can check in my "mini review" tab in IG). Yes, it makes your skin looks plump and hydrated when first applied but after time goes by then it will produce a noticeable amount of oil and make your face looks greasy.
Meanwhile for its staying power the product (to be honest) doesn't stay well in my face :") my forehead and nose-corner starts to pile noticeable face-oil and can easily transfer to tissue/mask (especially during this pandemic period). In sum: this product delivers short-to-decent staying power.
Additional information for sunscreen geek out there, this foundation doesn't mix well when combined with a layer of sunscreen in advanced (I use Banana Boat daily wear), it tends to pile up and looks greasy on me.
For its available shades, the current darkest shade available in Indonesia is 544 but I bought 754 Medium Beige; 754 is a medium-light beige however it's still look too light on my medium skin tone. Even though there are 24 shades promoted but the Unlimited glow shades for medium-dark skin tone only limited to certain shades (e.g. 544 or 554). Unlimited glow oxidizes a bit but it doesn't bother me so much because the shade still stay true its freshly applied color.
Best use with your finger or dense foundation brush; to give more even and buildable results. Meanwhile, sponge result tends to give sheer look.
On the bright side, it is light-weight and you can easily remove it with micellar water or makeup remover. Unlimited glow is suitable for dry skin.
Comparison
PROs
- Light-weight
- Promoted in 24 shade (9 shades available in Lazada ID)
- 35 mL (more products than normal content)
- Comes in pump applicator (hygienic)
- Sheer to medium look
CONs
- It tends to look greasy after certain period of time
- Greasy (should I emphasize more?)
- Pricey (retailed for IDR 785.000 or escalate from IDR 730.000 in 2021 huhu) for 35mL.
Random rant: I bought Unlimited Glow online from LAZADA ID and only rely on promotional swatch. 754 Medium Beige looks promising for redness-prone medium skintone (I'm between MAC 25-30), but when the product arrives 754 is way too lighter for my skintone. I browsed more info/swatch online and it turns out promotional swatch totally misleading. It looks varied & inclusive for deeper skintone but in reality it is not. Swatches above by SHU UEMURA Hong Kong is the CLOSEST to real color when it comes to shade swatches.
Pro tips: try to peep on LAZADA ID store, they often give promo package or special price if you buy online ;)
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