MISSHA Modern Shadow Italprism (Discontinue)

A single block eye shadow with the finest formula ever made.

MISSHA Modern Shadow Italprism was first launched back in 2017 and came in (around) 25 shades with 3 different finish: matte, shimmer, and glitter.

The pressed eye shadow is encased in a luxurious rose-gold case with transparent cover lid and pressed into a simple rattan-woven pattern texture. Made in Italy with 1,5g net content and retailed for about Won 12.800 (but luckily I got it for Won 9.900 for 3 products!) Bought it in Olive Young in 2019 and the formula stays preserved & good even after 3 years *laugh*

According to Yesstyle: "Shimmery, single-shadow tins deliver a rich pigment to eyelids for a foolproof look."

It is formulated for an easier application and suitable for both beginner and for advanced gradient look; one swipe is enough to show the color pay-off but also works to blend with two or more colors.

The product was first advertised by Son Ye-Jin to captivate a glamour yet effortless look. Since the product is manufactured in Italy, so Missha emphasizes the concept by coining Italy (manufacturing country) + Prism (formula finish; multi-color result) to accentuate its product formulation. Since this product no longer manufactured, you can only check its information in here (Missha KR) and here (Missha MY).

Unfortunately, the promo bundle is only for 3 selected shades with the same shimmery finish: #3 Glam Suit, #5 Balloon Dress, & #6 Rose Corsage.

#3 Glam Suit: A neutral champagne shade

#5 Ballon Dress: A rose-copper shade

#6 Rose Corsage: A deep copper shade

SWATCH

Texture

Smooth & buttery; the pressed powder is surprisingly glide sooo easily over eye lids, plus the color pay-off is absolutely great! Easy to use with brush or fingertips. Nevertheless, the pressed powder surface is the first thing that captivated your attention; the visually striking rattan-woven pattern looks so beautiful and lavish, and once you apply into your eyes the fine formula creates a grandiose, vivid shimmery finish.

Formula

Great color pay-off & staying power. The color pay-off is already great with or without primer (swatches above is without primer) and all 3 chosen shades will stay intact with minimum smearing even after exposed to sweat. Staying power could last up to 6 hours. Minimum fall-out even though using brush. It creates a rich 

Packaging

Glamour yet compact and travel-friendly; the sophisticated rose-gold metallic case creates an opulent feeling enriched with the striking rattan-woven pattern.

My Verdict?

Best. Single eye-shadow. Ever. The formula. The luxurious case. The pressed powder pattern. All of it. Unfortunately, ItalPrism seems to discontinue and hard to find in the retail stores. I wish ItalPrism could stay as Missha permanent eye product.